ON 7 JUN 2022 BY MAPEPEZA
Unemployment in South Africa is at an all-time high of 34.5% with the youth unemployment rate sitting at 63.9%.
The government has called on the private sector to do their part in creating employment opportunities, with a focus on young people and women.
Coca-Cola Beverages South Africa (CCBSA) in collaboration with the Free State Department of Economic, Small Business, Tourism and Environmental Affairs (DESTEA) and the Gauteng Department of Economic Development (GDED) will launch an entrepreneurship competition targeted at young people in the two provinces.
This competition is centred on CCBSA’s Bizniz-in-a-Box programme, dedicated to creating opportunities for young people and integrating them into the economy.
For the last six years, CCBSA’s Bizniz in a box has contributed meaningfully to reducing youth unemployment by partnering with national and provincial governments, local municipalities and development finance institutions.
Ultimately, the programme aims to contribute towards revitalising our township economies and supporting the country’s development agenda.
In 2021, the initiative supported 118 entrepreneurs across Gauteng and Free State and the plan is to integrate 135 businesses in 2022 in Maluti-A-Phofung Municipality, Dihlabeng, Ngwathe, Setsoto Municipalities, City of Johannesburg, and City of the Ekurhuleni.
To date, the initiative has trained over 700 entrepreneurs.
Velaphi Ratshefola, CCBSA’s Managing Director said the decision to partner with the Free State and Gauteng governments started in 2016.
“Through our collaboration to empower small, micro, and medium enterprises (SMMEs) by setting them up in businesses, we can go further and also provide incubation and support through training and resources to ensure they grow their businesses, to create livelihoods for themselves and other young people. This can change the quality of their lives,” he said.
How to participate in the competition
To be considered for the Bizniz in a Box programme, candidates must be South African between the ages of 18-35 years and have at least one year of entrepreneurial experience.
Ideally, each applicant’s business should address the needs of the local community like convenience stores, fast foods stores, car washes and shisanyamas.
The competition will be launched on Sesotho radio station, Lesedi FM; where listeners, who meet the above criteria, do a 90-second business elevator pitch live on the Thakgoha Show.
The best presentation chosen by the panel stands a chance to win one of ten mobile kitchens valued at R82 000 each.
This competition will run from Wednesday, 8 June to Thursday, June 30 on the radio show.
In 2021, the Bizniz-in-a-Box initiative has supported 118 entrepreneurs across Gauteng and Free State and the plan is to integrate 135 businesses in 2022 in Maluti-A-Phofung Municipality, Dihlabeng, Ngwathe, Setsoto Municipalities, City of Johannesburg, and City of the Ekurhuleni.
Khanya Doctor Kekana who runs Kth Avenue, a fast-food enterprise based in Thembisa, is a proud beneficiary of the Bizniz-in-a-Box.
“Through CCBSA’s partnership, I have attracted more customers, especially young people like me who are inspired to build their future. South Africa needs more brave young people who want to do the not so easy stuff. I choose to be one of them! Thank you, CCBSA! I look forward to growing with you and creating employment opportunities for my fellow youth,” Kekana explained.
Xoliswa Mnintyani operates Khayankosi Snack Bar in Bloemfontein, and has expressed her gratitude for the programme.
“The Bizniz in a Box programme has opened many doors for me to attract more customers and build my brand in the community. This has also allowed me to employ other people from my community so they can also sustain themselves,” she said.
Mnintyani also encourages those interested in participating in the Bizniz-in-a-Box competition to not be afraid and have the right mindset in place to ensure success.